Systems and methods for enhanced networking, conversion tracking, and conversion attribution

ABSTRACT

The present disclosure provides systems and methods for electronically providing each of a plurality of content distributors with access to a library of content items, facilitating the selection of a combination of the content items, creating a unique set of links for each recipient-distributor combination, and distributing the selected content and unique links via one or more distribution channels to a plurality of recipients. As each link is associated with both a recipient and a distributor, conversion actions stemming from the selection of a link by a recipient are attributed to the proper distributor. Distributors can create content distribution approaches that can be shared with other distributors.

CROSS-REFERENCE TO RELATED APPLICATIONS

The present application is a continuation of U.S. Non-Provisional patentapplication Ser. No. 14/292,825, filed May 31, 2014 and titled “SYSTEMSAND METHODS FOR ENHANCED NETWORKING, CONVERSION TRACKING, AND CONVERSIONATTRIBUTION,” which is hereby incorporated herein by reference in itsentirety.

TECHNICAL FIELD

This disclosure relates to systems and methods for communicating viavarious digital means including social media, email, and SMS andtracking the results of such communication. Specifically, thisdisclosure relates to digital communication networking withbi-directional tracking and multi-user attribution for conversions.

SUMMARY

This disclosure includes, but is not limited to, various embodiments ofsystems and methods for electronically providing each of a plurality ofcontent distributors with access to a library of content items. Invarious embodiments, a content distributor may select a combination ofthe content items to create a custom content selection. A unique set oflinks may be created for each recipient-distributor combination. Thelinks may be created such that each link is associated with a specificcontent distributor, a specific recipient, and the chosen contentselection.

In various embodiments, the system allows the custom content and theassociated links to be distributed via a distribution channel (e.g.,email, text, social media, etc.) to various recipients. By tracking thevarious links, the system can identify which recipients select or followa link, perform related action, and/or perform a conversion action, suchas a purchase of a good or service. A conversion action may includeother things like visiting a home, asking for more details, applying fora loan, applying for a job, etc. Various examples of conversion actionsare provided herein.

The links allow for bi-direction tracking in that a conversion actionperformed by a recipient can be traced back to the content distributorresponsible for the conversion action. Even in a multi-user system, thesystem can determine which of a plurality of content distributorsdeserves credit for each conversion action or even each click-through.

A report may be generated comparing one or more content distributors,the approach to content distribution (e.g., the schedule, amount,timing, etc.), the actual content sent, the distribution channel(s)used, a characteristic of the recipient, and/or other attributes. Insome embodiments, a report may offer a suggestion for changing a contentdistribution approach (content, timing, distribution channel, etc.)and/or indicate on its face which content distribution approach isworking best for a particular content distributor and/or set ofrecipients.

In various embodiments, the systems and methods described herein mayinclude receiving one or more revised content distribution approachesfor subsequent distribution via one or more distribution channels. Invarious embodiments, one or more of the described modules, methodssteps, or the like may be integrated into the websites and/or salesprograms of existing companies. In various embodiments, the describedsystems and methods may be implemented by a single computing device. Inother embodiments, one or more modules or method steps may be performedor substantially performed by two or more separate computing devices.

The foregoing summary is illustrative only and is not intended to be inany way limiting. In addition to the illustrative aspects, embodiments,and features described above, further aspects, embodiments, and featureswill become apparent by reference to the drawings and the followingdetailed description.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a block diagram of one embodiment of a system according to oneembodiment of the present disclosure.

FIG. 2 is a block diagram of various system components for enhancingpersonal online networking with bi-directional tracking and multi-userattribution for conversion actions, according to one embodiment.

FIG. 3 is a block diagram depicting the interrelation of various systemcomponents for enhancing personal digital networking with bi-directionaltracking and multi-user attribution for conversion actions, according toanother embodiment.

FIG. 4 is a flow chart of a method for enhancing personal digitalnetworking with bi-directional tracking and multi-user attribution forconversion actions, according to one embodiment.

FIG. 5 is another flow chart of a method for enhancing personal digitalnetworking with bi-directional tracking and multi-user attribution forconversion actions, according to another embodiment.

FIG. 6 is a third flow chart of a method for enhancing personal digitalnetworking with bi-directional tracking and multi-user attribution forconversion actions, according to a third embodiment.

FIG. 7 illustrates one embodiment of a graphical user interface (GUI) ofa system for enhancing personal digital networking with bi-directionaltracking and multi-user attribution for conversion actions.

FIG. 8 illustrates one embodiment of a GUI of a dashboard widget forauthorizing and deauthorizing social media distribution channels for amanual post.

FIG. 9 illustrates one embodiment of a GUI for selecting content from alibrary of content for distribution via one or more distributionchannels according to a defined distribution schedule.

FIG. 10 illustrates one embodiment of a GUI for selecting content from alibrary of content for distribution via one or more distributionchannels according to a defined distribution schedule.

FIG. 11 illustrates one embodiment of a GUI for authorizing and enablingone or more distribution channels, including social media, SMS, andemail distribution channels.

FIG. 12 illustrates one embodiment of a GUI for creating manual postswith one or more content items from a library of content fordistribution via one or more distribution channels.

FIG. 13 illustrates one embodiment of a GUI for navigating through thecontent items within the library of content items for distribution viathe one or more distribution channels.

FIG. 14 illustrates one embodiment of a GUI showing that a customizeddistributor content item has been distributed along with a shortenedlink configured to facilitate bi-directional tracking and multi-userattribution.

FIG. 15 illustrates one embodiment of a GUI for viewing a distributionhistory.

FIG. 16 illustrates one embodiment of a GUI for authorizing and enablingone or more distribution channels, including social media, SMS, andemail distribution channels.

FIG. 17 illustrates one embodiment of a GUI for allowing a distributorto create customized distributor content items using one or more contentitems from a library of content items.

FIG. 18 illustrates one embodiment of a GUI for viewing and editing acustomized distributor content item based on original distributorcontent and content items from the library of content items.

FIG. 19 illustrates one embodiment of a GUI for reporting and reviewingthe effectiveness of social blast campaigns where content items andtraceable links have been shared by one or more content distributorswith a large number of recipients via one or more distribution channels.

FIG. 20 illustrates one embodiment of a GUI for linking external contentusing bi-directionally traceable links for conversion attribution to thecorrect content distributor.

FIG. 21 illustrates one embodiment of a GUI for creatingbi-directionally traceable links for various content types fordistribution via an SMS distribution channel.

FIG. 22 illustrates one embodiment of a GUI for viewing and/or editingthe queued distribution of customized distributor content items via avariety of distribution channels.

FIG. 23 illustrates one embodiment of a GUI for viewing and editing acustomized distributor content item based on original distributorcontent and content items from the library of content items.

FIG. 24 illustrates one embodiment of a GUI for blasting a particularcontent item or combination of content items via one or moredistribution channels.

FIG. 25 illustrates one embodiment of a GUI for scheduling thedistribution of one or more customized distributor content items withassociated bi-directionally traceable links to a plurality of recipientsvia one or more distribution channels.

FIG. 26 illustrates one embodiment of a GUI for viewing and editing acustomized distributor content item based on original distributorcontent and content items from the library of content items, includinglinks to external content using bi-directionally traceable links.

FIG. 27 illustrates one embodiment of a GUI for sending an email and anattached customized distributor content item with a shortened URL linkthat is bi-directionally traceable.

FIG. 28 illustrates one embodiment of a GUI in which the V2 linkscomprise QR codes instead of shortened URLs.

DETAILED DESCRIPTION

This disclosure includes various embodiments of systems and methods forelectronically providing each of a plurality of content distributorswith access to a library of content items, allowing for scheduleddistribution via various distribution channels to multiple recipients,and providing bi-directional tracking of click-through and conversionactions by recipients and their successors (e.g., a person to whom arecipient forwards a link). Various embodiments and variations of thesesystems and methods are provided herein and are referred to as the “V2system” and the operations, method steps, functional modules and relatedcomponents may be interchangeably referred to herein as V2 operations,V2 method steps, V2 functional modules, and V2 components. Additionalattributes, embodiments, components, and variations of the V2 systemsand methods are described herein.

The bi-directional tracking allows for click-throughs and otherconversion actions to be attributed to the correct content distributorand to provide compressive analytics relating to the combination ofcontent distributed, the content distributor, scheduling settings,distribution channels, click-through rates, recipient demographics,conversion actions, and the like.

In various embodiments, links may be created and distributed with and/orincluded within the custom content selection by a distributor. Each linkmay provide access to external content, direct a recipient to externalcontent, and/or allow for embedded content to be included in the customcontent. For example, the custom content may include text with missingimages and a link may be provided to allow the recipient to download theimages for embedding into the custom content selection. In otherembodiments, the links may provide access to any of a wide variety ofdownloadable content, such as videos, images, articles, documents, audiofiles, and the like. In some embodiments, the links may direct arecipient to a universal resource locator (URL). The URL may provideaccess to a webpage, purchasing options, videos, images, articles,documents, audio files, information request forms, a file transferprotocol (FTP) Internet protocol (IP) address, and/or the like.

Content distributors may access the content items within the library ofcontent via a webpage, a custom application, and/or an applicationspecific device. In various embodiments, the library of content itemsmay be stored in network communication with a server that provides agraphical user interface (GUI) for the systems and methods describedherein. In some embodiments, the enhanced networking system andassociated GUI may provide content distributors with access to a libraryof content that is stored in a disparate location and/or even a localdata storage of the content distributor.

The library of content may include content items that include text,images, videos, articles, URL links, messages, advertisements, notices,testimonials, and/or any other informational content that may be ofinterest to a recipient. A content distributor may combine variouscontent items from the library of content to create a customizeddistributor content item. In various embodiments, the contentdistributor may further customize one or more of the content itemsand/or add custom content with personalized inputs.

As described above, a content distributor may select any combination orpermutation of the content items to create a custom content selection.Such combination and/or permutations of content items may include actualcontent items, personal customization, scheduling permutations,distribution channel permutations, sets and subsets of recipients, andthe like.

As used herein, the term content distributor is used in a broad sense ofany person or entity that is distributing information regarding aproduct, idea, political platform, and/or service, including the sale orpromotion of such products, ideas, political platforms, and/or services.Accordingly, a content distributor may be, but is not limited to, asalesperson, a realtor, a broker, a banker, a product distributor, adirect sales product distributor, a political candidate, a politicalactivist, a political agent, a marketing agent, a business entity,and/or any subset, agent, representative, or associate of any of theabove. Similarly, the term “recipient” is used in a broad sense as anyperson, entity, group of persons/people, and/or group of entities. Forexample, content distributor may be said to distribute content to arecipient by posting content on a Facebook wall, in which case therecipient may be a group or set of individual that have access to viewthe content distributor's Facebook wall.

As described herein the V2 systems and methods may create or allowcontent distributors to selectively create a unique set of links, suchthat a unique link is created for each content distributor-recipientcombination. That is, each of a plurality of content distributors maydistribute content to a plurality of recipients. The plurality ofrecipients of each of the content providers may overlap in that a givenindividual may be the recipient of customized distributor content frommore than one content distributor and/or through more than onedistribution channel.

The V2 systems and methods may create and distribute at least one uniquelink for each permutation of a content distributor, recipient,distribution channel, and/or customized distributor content combination.According to various embodiments, each link is selectable by a recipientand/or their successors (e.g., entities to whom the recipient forwards alink) and each link is traceable.

In various embodiments, the V2 system allows the custom content and theassociated links to be distributed via one or more distribution channels(e.g., email, text, social media, etc.) to any number of recipients. Acontent distributor may select a predefined distribution schedule and/orcustomize the distribution schedule. In some embodiments a contentdistributor may select a distribution schedule defined by a team leader,as described in greater detail below. By tracking the various links, theV2 system can identify which recipients select or follow a link, performa related action, and/or perform a conversion action.

A conversion action may include any of a wide variety of actions andincludes, but is not limited to, visiting a home, buying a product orservice, asking for more details, applying for a loan, making apurchase, applying for a job, providing personal information,subscribing to a list, signing a document, subscribing to a promotedidea or political platform, signing a contract, and/or any other actiondesired by the content distributor.

As a specific example, a plurality of direct sales distributors of aproduct for a company X may each use the V2 system to create acustomized distributor content item by combining one or content itemsfrom an accessible library of content items. Each of the direct salesdistributors may then indicate through which distribution channels(e.g., email, Facebook, Twitter, other social media sites, SMS, MMS,etc.) they would like to share their customized distributor content itemwith one or more recipients per content distributor. The V2 system mayembed unique V2 links into the customized distributor content item, makeall or part of the customized distributor content time available throughone or more unique V2 links, and/or add unique V2 links to eachcustomized distributor content item. In any event, each recipientreceives the customized distributor content item prepared by the directsales distributor and may or may not select the associated/correspondingV2 link.

Some distribution channels allow content to be distributed directly toeach a plurality of known recipients. For example, email systems allowfor communication from a single content distributor to a plurality ofknown recipients. Similarly, Twitter allows for direct messages todiscrete recipients, LinkedIn allows for discrete messages to be sent toeach recipient, and many other content distribution channels allow forsimilar discrete communications. In these situations, the V2 system mayknow, because each of the V2 links is bi-directionally traceable, whichrecipient received the selected V2 link and which direct salesdistributor sent the selected V2 link. If the selection of the link wasby itself a conversion action, the conversion action may be attributedto the proper direct sales distributor. If the recipient performs someother conversion action in connection with selecting the V2 link, thecredit may be attributed to the proper direct sales distributor.

Other distribution channels may allow content to be distributed to abroad spectrum of unique recipients. For example, Facebook allows acontent distributor to post content on a “wall” that is visible toanyone or an authorized subset of recipients. However, the contentdistributor may not know which specific recipients have accessed orotherwise viewed the distributed content. In these situations, the V2system may not create distinct V2 links for each recipient, as thenumber of recipients and their identities may be unknown. However, itmay associate each V2 link with the appropriate direct sales distributorand keep track of which direct sales distributor sent the selected V2link. If the selection of a V2 link was by itself a conversion action,the conversion action may be attributed to the proper direct salesdistributor. If the recipient performs some other conversion action inconnection with selecting the V2 link, the credit may be attributed tothe proper direct sales distributor.

Some distribution channels may allow for broad spectrum posting anddiscrete communications to specific recipients. Content distributorsand/or the V2 system may use such distribution channels for broadspectrum posting and/or discrete communications to specific recipients.In both cases, the V2 system may create a plurality of electronicallyselectable unique links that are each associated with (1) acorresponding content distributor, (2) a corresponding unique contentselection made by the corresponding content distributor, and (3) acorresponding recipient or recipients as the case may be depending onwhether the distribution channel allows for discrete distribution toindividual recipients or only broad distribution to an identified oreven unidentified group of recipients.

As provided above, the links created by the V2 system may allow forbi-directional tracking in that a conversion action performed byrecipient can be traced back to the content distributor responsible forthe conversion action. Even when multiple content distributors are usingthe V2 system, the bi-directional links allow the V2 system to bothtrack the actions performed by each recipient over time and attributesuch actions (or non-actions) to the proper content distributor. Forexample, the V2 system can determine which of a plurality of contentdistributors deserves credit for each conversion action or even eachclick-through.

In various embodiments, the V2 system may generate a report thatcompares the one or more content distributors, the approach to contentdistribution (e.g., the schedule, amount, timing, etc.), the actualcontent sent, the distribution channel(s) used, a characteristic of therecipient, and/or other attributes. In some embodiments, a report mayoffer a suggestion for changing a content delivery approach (content,timing, distribution channel, etc.) and/or indicate on its face whichcontent delivery approach is working best for a particular contentdistributor and/or set of recipients.

As used herein the term “content delivery approach” may includevariations in one or more of the content distributed, the distributionschedule, the recipients, the distribution channel(s), and/orpermutations thereof.

In various embodiments, content distributors may be organizedhierarchically, organized in teams, and/or otherwise cooperate. Invarious embodiments, a content distributor may wish to share aparticular content delivery approach with one or more other contentdistributors. For example, a first leader content distributor mayidentify a content delivery approach that includes specific contentbeing transmitted via a specific distribution channel. The leadercontent distributor may share the content delivery approach with one ormore other content distributors. One of these other content distributorsmay log into the V2 system and select the leader's content deliveryapproach and the V2 system may distribute content to the recipients inthe contact lists of that content distributor.

As in other embodiments, this content distributed in connection with theleader's content delivery approach may include the V2 links to providebi-directional tracking and attribution for conversion actions. In someembodiments, the V2 links provided in association with a leader'scontent delivery approach may also be associated with the leader contentdistributor, such that conversion actions may also be attributed orpartially attributed to the leader content distributor in addition tothe content distributor that actually distributed the content.

Specific embodiments of the V2 system and methods are described belowwith reference to the drawings, including representative embodiments ofGUIs for interacting with various portions of a V2 system. It isappreciated that any number of variations may be made to the specificGUI embodiments that are illustrated.

Throughout this disclosure, well-known structures, materials, oroperations are not shown or described in detail to avoid obscuringaspects of this disclosure. For instance, while many of the features andfunctionalities of the V2 system are described in terms of userinteraction through a GUI, in some embodiments, the interaction with theV2 system may be facilitated through one or more application programminginterfaces (APIs).

In such embodiments, external entities, computer systems, and electroniccomponents such as databases, libraries, and the like, may interact withthe V2 system to utilize one or more of the functionalizes of the V2systems and methods described herein via an API that includesspecifications for variables, routines, data structures, object classes,content types, sizes, and other interaction details. APIs are generallyunderstood by those of skill in the art and the various functionalitiesand variations of APIs known to those of skill in the art are within thescope of this disclosure. Integration of the V2 system with existingcustomer websites, customer relationship management (CRM) tools,databases, shopping carts, inventory analysis systems, analyticgeneration tools, fulfillment tools, and other electronic systems in ane-commerce or related industry may be facilities through the use of oneor more APIs.

Embodiments and implementations of the V2 systems and methods describedherein may include various steps, which may be embodied inmachine-executable instructions to be executed by a computer system. Acomputer system may include one or more general-purpose orspecial-purpose computers (or other electronic devices). The computersystem may include hardware components that include specific logic forperforming the steps or may include a combination of hardware, software,and/or firmware.

Embodiments may be provided as a computer program product including acomputer-readable medium having stored thereon instructions that may beused to program a computer system or other electronic device to performthe processes described herein. The computer-readable medium mayinclude, but is not limited to: hard drives, floppy diskettes, opticaldisks, CD-ROMs, DVD-ROMs, ROMs, RAMs, EPROMs, EEPROMs, magnetic oroptical cards, solid-state memory devices, or other types ofmedia/computer-readable media suitable for storing electronicinstructions.

Computer systems and the computers in a computer system may be connectedvia a network. Suitable networks for configuration and/or use asdescribed herein include one or more local area networks, wide areanetworks, metropolitan area networks, and/or Internet or IP networks,such as the World Wide Web, a private Internet, a secure Internet, avalue-added network, a virtual private network, an extranet, anintranet, or even stand-alone machines which communicate with othermachines by physical transport of media. In particular, a suitablenetwork may be formed from parts or entireties of two or more othernetworks, including networks using disparate hardware and networkcommunication technologies.

One suitable network includes a server and several clients; othersuitable networks may contain other combinations of servers, clients,and/or peer-to-peer nodes, and a given computer system may function bothas a client and as a server. Each network includes at least twocomputers or computer systems, such as the server and/or clients. Acomputer system may include a workstation, laptop computer,disconnectable mobile computer, server, mainframe, cluster, so-called“network computer” or “thin client,” tablet, smart phone, personaldigital assistant or other hand-held computing device, “smart” consumerelectronics device or appliance, medical device, or a combinationthereof.

Suitable networks may include communications or networking software,such as the software available from Novell, Microsoft, and othervendors, and may operate using TCP/IP, SPX, IPX, and other protocolsover twisted pair, coaxial, or optical fiber cables, telephone lines,radio waves, satellites, microwave relays, modulated AC power lines,physical media transfer, and/or other data transmission “wires” known tothose of skill in the art. The network may encompass smaller networksand/or be connectable to other networks through a gateway or similarmechanism.

Each computer system includes one or more processors and/or memory;computer systems may also include various input devices and/or outputdevices. The processor may include a general purpose device, such as anIntel®, AMD®, or other “off-the-shelf” microprocessor. The processor mayinclude a special purpose processing device, such as an ASIC, SoC, SiP,FPGA, PAL, PLA, FPLA, PLD, or other customized or programmable device.The memory may include static RAM, dynamic RAM, flash memory, one ormore flip-flops, ROM, CD-ROM, disk, tape, magnetic, optical, or othercomputer storage medium. The input device(s) may include a keyboard,mouse, touch screen, light pen, tablet, microphone, sensor, or otherhardware with accompanying firmware and/or software. The outputdevice(s) may include a monitor or other display, printer, speech ortext synthesizer, switch, signal line, or other hardware withaccompanying firmware and/or software.

The computer systems may be capable of using a floppy drive, tape drive,optical drive, magneto-optical drive, or other means to read a storagemedium. A suitable storage medium includes a magnetic, optical, or othercomputer-readable storage device having a specific physicalconfiguration. Suitable storage devices include floppy disks, harddisks, tape, CD-ROMs, DVDs, PROMs, RAM, flash memory, and other computersystem storage devices. The physical configuration represents data andinstructions which cause the computer system to operate in a specificand predefined manner as described herein.

Suitable software to assist in implementing the invention is readilyprovided by those of skill in the pertinent art(s) using the teachingspresented here and programming languages and tools, such as Java,Pascal, C++, C, PHP, .Net, database languages, APIs, SDKs, assembly,firmware, microcode, and/or other languages and tools. Suitable signalformats may be embodied in analog or digital form, with or without errordetection and/or correction bits, packet headers, network addresses in aspecific format, and/or other supporting data readily provided by thoseof skill in the pertinent art(s).

Several aspects of the embodiments described will be illustrated assoftware modules or components. As used herein, a software module orcomponent may include any type of computer instruction orcomputer-executable code located within a memory device. A softwaremodule may, for instance, include one or more physical or logical blocksof computer instructions, which may be organized as a routine, program,object, component, data structure, etc., that perform one or more tasksor implement particular abstract data types. It is appreciated that asoftware module may be implemented in hardware and/or firmware insteadof or in addition to software. One or more of the functional modulesdescribed herein may be separated into sub-modules and/or combined intoa single or smaller number of modules.

In certain embodiments, a particular software module may includedisparate instructions stored in different locations of a memory device,different memory devices, or different computers, which togetherimplement the described functionality of the module. Indeed, a modulemay include a single instruction or many instructions, and may bedistributed over several different code segments, among differentprograms, and across several memory devices. Some embodiments may bepracticed in a distributed computing environment where tasks areperformed by a remote processing device linked through a communicationsnetwork. In a distributed computing environment, software modules may belocated in local and/or remote memory storage devices. In addition, databeing tied or rendered together in a database record may be resident inthe same memory device, or across several memory devices, and may belinked together in fields of a record in a database across a network.

Much of the infrastructure that can be used according to the presentinvention is already available, such as general purpose computers,computer programming tools and techniques, computer networks andnetworking technologies, digital storage media, authentication, accesscontrol, and other security tools and techniques provided by publickeys, encryption, firewalls, and/or other means.

The embodiments of the disclosure are described below with reference tothe drawings, wherein like parts are designated by like numeralsthroughout. The components of the disclosed embodiments, as generallydescribed and illustrated in the figures herein, could be arranged anddesigned in a wide variety of different configurations. Furthermore, thefeatures, structures, and operations associated with one embodiment maybe applicable to or combined with the features, structures, oroperations described in conjunction with another embodiment. That is,this disclosure includes every combination and permutation of thevarious embodiments and functionalities described herein, includingpermutations and combinations that are mutually exclusive inasmuch asthey may be harmonized and/or used at discrete time intervals.

Thus, the following detailed description of the embodiments of thesystems and methods of the disclosure is not intended to limit the scopeof the disclosure, as claimed, but is merely representative of possibleembodiments. In addition, the steps of a method do not necessarily needto be executed in any specific order, or even sequentially, nor do thesteps need to be executed only once.

FIG. 1 is a block diagram of one embodiment of a digital communicationand conversion attribution system (also referred to herein as the “V2system”) 100 that includes various modules 180-196 for performing someof the functions described herein. As illustrated, a processor 130 maybe in communication with a memory 140, a network interface 150, and/or acomputer-readable storage medium 170 (e.g., a non-transitory computerreadable storage medium) via a bus 120. The computer-readable storagemedium 170 may include one or more modules 180-196 implemented inhardware, firmware, and/or software for facilitating contentdistribution through one or more distribution networks, such as email,SMS, MMS, social media networks, and/or other digital mediacommunication approaches, including advertising spots.

In various embodiments, one or more of the illustrated modules 180-194may be removed and/or implemented by a different system and/or in adifferent location. Some of the modules 180-194 may be implemented insoftware and others in hardware. Some of the modules 180-194 may beimplemented and/or controlled by a first entity and others of themodules 180-194 may be implemented and/or controlled by one or moredifferent entities. In some embodiments, some of the method steps and/ormodules 180-194 described in connection with the V2 systems and methodsmay be omitted and/or modified without departing from the scope of thisdisclosure. One or more communications networks may facilitatecommunication between the various modules, databases of content,servers, and/or client devices useful for implementing the embodimentsdescribed herein.

As illustrated, a distributor identification module 180 may beconfigured to identify a content distributor. For example, thedistributor identification module 180 may receive login credentials of auser and establish a session for the particular user. Identifying aparticular content distributor may be useful in creating subsequentlinks that are associated with the particular user, identifying whichlibrary or libraries of content the particular content distributorshould have access to, and other settings and configurations. A contentdistributor may log in to view, for example, a history of contentdistributions, statistics, reports, scheduled distributions, contactlists, and authorized and deauthorized distribution channels.

According to various embodiments, the distributor identification module180 may identify a content distributor based on one or more of ausername, a password, a login credential, an IP address, a MAC address,a biometric identification, and a network session identification. Insome embodiments, a single V2 system may serve content distributors frommultiple businesses. In such embodiments, the layout, icons, branding,content library, available features, and/or other aspects of the V2system may be based on a determination of which of a plurality ofbusiness entities the identified content distributor is associated.

According to various embodiments, a content library module 182 mayprovide access to and/or store a library of content items. The contentlibrary module 182 may allow a content distributor to combine one ormore content items to create a customized distributor content item. Thecontent library module 182 may provide the content distributor access tothe library of content items via a third-party website, third-partyhyperlink, and/or a third-party database. The content library module 182may include any number or variety of content items. Examples of contentitems include, but are not limited to, videos, images, articles,documents, audio files, hyperlinks to webpages, information requestforms, QR codes, designs, layouts, templates, forms, and the like.

In some embodiments, a content selection and combination module 184 mayallow for a systematic selection of readily combinable content items viathe content library module 182. For example, the content selection andcombination module 184 cooperates with the content library module 182 toallow for a selection of title content items. Once a title content itemis selected by a content distributor, the available selection of imagecontent items may be narrowed to include only those that have somerelationship with the selected title content items.

Similarly, the selection of a text body content item may cause the V2system to limit the available selection of image content items, titlecontent items, video content items, web link content items, and/or othertypes of available content items to those that combine well or areotherwise related to the selected text body content item. In someembodiments, the selection of one or more specific distribution channelsmay cause the V2 system to limit the types of content available forselection. For example, the selection of an SMS distribution channel oran email distribution channel may modify or reduce the types ofavailable content in the content library.

A resulting permutation and combination of content items from thelibrary (or libraries) of content items may be referred to as acustomized distributor content item. In various embodiments, a contentdistributor may elect to add personal content, such as a types message,a personal image, or other content items created by it or from apersonal database of content items.

A bi-directional tracking link generation module 186 may facilitate thecreation and incorporation of one or more bi-directional links into acustomized distributor content item. These bi-directional links areinterchangeably referred to as simply links and as V2 links throughoutthis disclosure. The bi-directional tracking link generation module 186may create a unique link for at least each recipient. In someembodiments, a distributed customized distributor content item mayinclude more than one unique link. In any event, if a unique link isselected, the V2 system 100 can identify both the distributor of theselected link as well as the recipient of the selected link.

In various embodiments, each link is associated with a particularcustomized distributor content item (i.e., the particular combination ofcontent items and customizations thereof), distribution channel,distribution schedule, or other distribution characteristic. Thisassociation may facilitate reporting click-through rates and/orconversion rates at a granular level. In some embodiments, each contentitem within a particular customized distributor content item may beassociated with a unique link as well. Thus, a unique, selectable,bi-directionally trackable link may be created for distribution with acustomized distributor content item for each recipient.

As an example, if 15 unique content distributors each prepared a uniquecustomized distributor content item for distribution to 10 recipientseach (i.e., 150 unique recipients), then at least 150 unique V2 linkswould be distributed in conjunction with the distributed customizeddistributor content item. In some embodiments, a unique V2 link may bemade for each distribution channel utilized to provide granular trackingof the relative success rates of each distribution channel. Accordingly,in the example above, if each of the 15 content distributors eachscheduled the customized distributor content item for distribution viafour distribution channels (e.g., Facebook, email, Twitter, andLinkedIn), then at least 600 unique V2 links would be created.

It is possible that some of the recipients of the 15 contentdistributors are the same. For example, one or more recipients may beconsidered a recipient of more than one of the content distributors. Itmay be that a recipient receives multiple, unique links to the sameproduct sale location. The recipient may use only one of the receivedlinks to make a product purchase. Because each of the links isassociated with a particular content distributor, the product purchase(conversion action) may be attributed to the correct contentdistributor.

Thus, it can be said that the V2 system 100 provides many-to-many linktracking. In contrast, some link tracking systems developed forconversion analytics and reporting may offer only one-to-many linktracking, in which there is only one sender or distributor or in whichall the senders or distributors of the link have a common interest.

In various embodiments, a content distribution module 188 is configuredto distribute the customized distributor content item via one or moredistribution channels. Examples of distribution channels include, butare not limited to, email systems, social media networks, SMS messagingsystems (including services similar to Apple's iMessage), MMS messagingsystems, mobile application notifications, and digital advertisements.Examples of social media networks are innumerable and include, but arenot limited to, Alm, CoComment, Delicious, Digg, Facebook, Flickr,Friendster, Google Plus, Google chat, iJigg, Kongregate, Last.fm,Twitter, Snapchat, etc.

The content distribution module 188 may allow a content distributor toschedule and/or stage the distribution of one or more customizeddistributor content items. Such scheduling may include adjustabledistribution schedules based on date and time, recipient groupings, anddistribution channel and/or in response to recipient actions, inresponse to recipient requests, and/or in response to a defined event(where an event is understood in the context of event-drivenarchitectures (EDAs)).

The content distribution module 188 may facilitate the distribution ofthe V2 links in conjunction with the distribution of the customizeddistributor content items. For example, a customized distributor contentitem created by a content distributor may comprise a Facebook post thatincludes a title caption content item, a body of text content item, anda hyperlink to an external video content item. The hyperlink to theexternal video may be a standard URL. The bi-directional tracking linkgeneration module 186 and/or the content distribution module 188 mayconvert the standard URL to a plurality of unique V2 links for eachrecipient, and possibly for each recipient via each type of distributionchannel. Each of these V2 links may comprise a shortened URL withbi-directional tracking capabilities as described herein.

As another example, a customized distributor content item may be a144-character tweet for distribution through Twitter. In such anembodiment, the customized distributor content item may include an imagecontent item, a relatively short text content item, and a URL hyperlinkcontent item that directs a recipient to a web page where a relatedproduct may be purchased. The content distribution module 188 mayconvert the image to a plurality of V2 links that redirect to an onlineversion of the image and/or a plurality of V2 links for the URLhyperlink to the web page.

In various embodiments, a tracking module 190 may facilitate tracking ofthe V2 links. The tracking may include click-through tracking,conversion action tracking, time delays between clicks and conversions,recipient tracking, content distributor tracking, and/or othercombinations of information associated with a V2 link as describedherein. As unique V2 links are created for each recipient, even if alarge number of content distributors are using the same V2 system, eachconversion action by any recipient, even if the same recipient hasreceived content from multiple content distributors, can be tracked andattributed to the correct content distributor. Tracking module 190 andmulti-distributor attribution module 192 may facilitate the tracking andattributions described herein.

A reporting module 194 may generate and provide a report that includesvarious relationships and/or comparisons between one or more contentdistributors, recipients, the number of recipients that received one ormore customized distributor content items, the number of recipients thatselected a unique link, and the number of recipients that performed aconversion action after selecting a unique link.

According to various embodiments, a content delivery approach templatemodule 196 may allow one content provider (e.g., a leader, supervisor,manager, more experienced content provider, coach, trainer, teamcaptain, etc.) to create a content delivery approach. A content deliveryapproach may include variations in one or more of the content items orcombinations of content items that are distributed, the distributionschedule, the recipients, the distribution channel(s), and/orpermutations or combinations thereof.

For example, a sales leader may decide to create a content deliveryapproach for use by everyone in the sales leader's team or everyoneunder the sales leader's purview. The sales leader may define one ormore customized distributor content items that comprise one or morecontent items from a library of content items and/or personal contentitems or customizations. The sales leader may optionally define orrecommend the distribution channels to be used. The sales leader mayoptionally define or recommend a distribution schedule as well. Thedistribution schedule may be as simple as a future date for thedistribution of all of the one or more customized distributor contentitems via all of the one or more distribution channels. In more complexembodiments, the distribution schedule may include specific timeschedules for staging the distribution of multiple customizeddistributor content items over various distribution channels at varioustimes and dates or in sequences. The sales leader's content deliveryapproach may define a single customized distributor content item fordistribution, or may define a complex schedule of various customizeddistributor content items over a period of time via a defined set ofdistribution channels.

As in other embodiments, unique V2 links may be created for eachindividual recipient, for each distribution channel, for each contentitem or combination of content items, for each content distributor,and/or for each defined content delivery approach. In some embodiments,conversion actions and/or other tracked events, such as click-throughs,may be attributed to the content provider that distributed the V2 linkand also or partially attributed to the creator of the defined contentdelivery approach. In various embodiments, this may allow the creator ofthe defined content delivery approach to receive attribution for aconversion action without being made aware of who the actual recipientis.

As used herein, the phrases “personal digital networking,” “personalonline networking,” variations thereof, and similar phrases relate toany form of digital communication of electronic content between sendersand receivers in a broad sense. For example, such digital communicationsinclude, but are not limited to, social media, email, SMS, MMS, chatservices, forum postings, messaging services, video sharing sites, newsfeeds, and/or other electronic word of mouth communications.

FIG. 2 is a block diagram 200 of one embodiment of some of thecomponents and interactions with a V2 system 220 for enhancing personaldigital networking via digital communications with bi-directionaltracking and multi-user attribution for conversion actions. Asillustrated, a V2 system 220 may present a useable interface, such as agraphical user interface (GUI) to a content provider, via a clientdevice 250. The GUI may allow the content provider, via the clientdevice 250, to select content from a library of content 210, asdescribed herein. The V2 system 220 may facilitate, through for examplea GUI, the creation and/or combination of content to be distributed viaone or more distribution channels 230. The V2 system 220 may allow forcomplex or simple scheduling of the distribution of content. The V2system 220 may allow for the creation of a defined content deliveryapproach, as described herein.

The V2 system 220 may associate various data tags 240 with each of aplurality of V2 links for each of the plurality of recipients for eachof a plurality of content providers. The V2 system 220 may providereporting 260 on click-throughs, conversion rates, and/or otherrecipient-initiated events. The reporting may be very granular anddetailed as the V2 links may have any number of associated data tags 240and may be specific to recipients, content distributed, distributionchannels utilized, content providers, schedules utilized, and otherinformation.

In some embodiments, a conversion funnel modelling may be used toidentify combinations of content, scheduling, and distribution channelsthat are more or most successful. In various embodiments, the contentprovider, via the client device 250, may revise and/or preparesubsequent content distribution events based on the reporting analyticsand/or recommendations.

FIG. 3 is a block diagram illustrating the V2 system 350 as a centralhub in various part of a complete e-commerce system. The V2 system 350represents any combination of the embodiments and features of thevarious V2 systems and methods described herein. As illustrated, the V2system 350 may be integrated into the existing websites 310 of one ormore clients, each of which clients may have a plurality of contentdistributors (e.g., salespersons, product distributors, realtors,brokers, etc.). A back office or baseline website 320 may be accessibleto some clients and/or administrators. The V2 system 350 may be thedriving sales engine for the clients described in the existing websites310 and so may be integrally connected with each client's product orservice fulfillment center 330.

Similarly, inventory, availability, and pricing 340 may be integrallyconnected through the V2 system 350. Customer relationship management(CRM) tools may be integrally connected with the V2 system 350. Actionsperformed by content recipients with respect to the V2 links describedherein may be used to update the CRM database. The customer and prospectcontact information, accounts, leads, and sales opportunities within theCRM database may be used to determine which recipients receive whatcontent and when through the V2 system 350.

Furthermore, traditional sales engines and sales websites 370 (i.e.,those sales not associated with a specific content distributor) may befacilitated through the V2 system 350. The V2 system may provide and/orbe integrated with an online shopping cart or a simplified version of ashopping cart 380. As described in greater detail above, the V2 systemallows for V2 links to be created and distributed in conjunction withmanually created content or content made via the combination of variouscontent items from a library.

As described in greater detail above, the V2 links providebi-directional tracking and can be associated at a granular level witheach content distribution, distribution channel, recipient, and/orcontent distributor. The V2 system 350 may distribute content andassociated V2 links to a plurality of recipients via one or moredistribution channels, including social media distribution channels 390such as Facebook, Twitter, Pinterest, email, SMS, etc.

FIG. 4 is a flow chart of a method 400 for enhancing personal digitalnetworking with bi-directional tracking and multi-user attribution forconversion actions, according to one embodiment. As illustrated, asystem may receive a unique selection of content items from each of aplurality of content distributors, at 405. The system may create uniquelinks (referred to herein interchangeably as V2 links) for each contentdistributor-recipient combination, at 420. The system may thendistribute, via at least one distribution channel, each distributor'scontent selection with a unique link to each recipient, at 430. Thesystem may then determine that a conversion action has occurred, at 440.The system may use the unique bi-directional tracking of the V2 link todetermine not only which recipient performed the conversion action, butalso which distributor merits credit for the conversion action, at 450.The conversion action may be a product or service sale, or it may simplybe the selection of the link. Finally, the conversion action isattributed to the correct distributor A-N, at 460-480.

FIG. 5 is another flow chart of a method 500 for enhancing personaldigital networking with bi-directional tracking and multi-userattribution for conversion actions, according to another embodiment. Asillustrated, a first content distributor is provided with access to anelectronic library of content items, at 501. Contemporaneously, thoughnot necessarily simultaneously, a second content distributor is providedwith access to the same electronic library of content items, at 502.Each of the two content distributors makes a selection of one or morecontent items, at 503 and 504, to form a customized distributor contentitem. The two customized distributor content items may be different fromeach other.

The V2 system may create a first plurality of V2 links that areassociated with the first content distributor and each of the intendedrecipients of the first content distributor, at 505. The V2 system maycreate a second plurality of V2 links that are associated with thesecond content distributor and each of the intended recipients of thesecond content distributor, at 506. In some embodiments, some of therecipients may be intended recipients of both the first and secondcontent distributors. One of the recipients may perform a conversionaction in response to the selection of one of the V2 links, at 510. Theunique V2 links associated with both the content providers and therecipients allow the V2 system to decide, at 520, which of the twocontent distributors should be attributed with the conversion action, at530 and 540.

FIG. 6 is a third flow chart of a method 600 for enhancing personaldigital networking with bi-directional tracking and multi-userattribution for conversion actions, according to a third embodiment thatincludes a predefined content delivery approach. As illustrated, acontent distributor is identified, at 610. The content distributor makesa selection of a predefined content delivery approach, at 620. Thepredefined content delivery approach may include variations in one ormore of the content distributed, the distribution schedule, therecipients, the distribution channel(s), and/or permutations thereof.

As described herein, a plurality of V2 links are created that areassociated with the content distributor and each of a plurality ofrecipients, optionally the creator of the content delivery approach,optionally the content delivery approach itself, and optionally thecontent to be distributed. The recipients may be, for example, thecontacts of the content distributor in each of a wide variety of socialmedia platforms. For example, the content distributor may have aplurality of Facebook friends, a different plurality of Twitterfollowers, a different plurality of LinkedIn connections, a differentplurality of email addresses, and so forth. Thus, the “recipients” foreach distribution channel of a particular content distributor may bedifferent.

As described previously, some distribution channels may allow content tobe distributed to a broad spectrum of unique recipients. For example,Facebook allows a content distributor to post content on a “wall” thatis visible to anyone or an authorized subset of recipients. However, thecontent distributor may not know which specific recipients have accessedor otherwise viewed the distributed content. In these situations, the V2system may not create distinct V2 links for each recipient, as thenumber of recipients and their identities may be unknown or it may notbe possible to display a different V2 link to each viewer (recipient) ofthe post.

Thus, since distribution channels may allow for broad spectrum postingand/or discrete communications to specific recipients, the number of V2links created for each discrete recipient and/or each group ofidentified or even unidentified recipients may depend on the featuresset of the selected distribution channel or distribution channels.

Content distributors and/or the V2 system may use such distributionchannels for broad spectrum posting and/or discrete communications tospecific recipients. In both cases, the V2 system may create a pluralityof electronically selectable unique links that are each associated with(1) a corresponding content distributor, (2) a corresponding uniquecontent selection made by the corresponding content distributor, and (3)a corresponding recipient or recipients as the case may be depending onwhether the distribution channel allows for discrete distribution toindividual recipients or only broad distribution to an identified oreven unidentified group of recipients.

Returning to FIG. 6, the V2 system as described herein may facilitatethe distribution of the content items as defined in the content deliveryapproach, at 650. In some embodiments, the content delivery approach maydefine only the content item(s) to be distributed and not define adistribution schedule or distribution channels to be used. In suchembodiments, the content provider in 610 may provide these instead.

A recipient may select a link and thereby or subsequently perform aconversion action, at 660. The conversion action may be attributed(optionally partially) to the content distributor, at 670, and/or(optionally partially) to the creator of the content delivery approach,at 680.

FIG. 7 illustrates one embodiment of a GUI of a home page dashboard 700for initiating content creation, combination, and ultimatelydistribution through one or more distribution channels. The illustratedGUI facilitates the creation and distribution of links withbi-directional tracking capabilities that allow for multi-userattribution of subsequent conversion actions. Navigation to otherfeatures, such as reporting, may be facilitated via the dashboard 700.

FIG. 8 illustrates one embodiment of a GUI 800 of a dashboard widget forauthorizing and deauthorizing social media distribution channels formanual or scheduled post.

FIG. 9 illustrates one embodiment of a GUI 900 for selecting contentfrom a library of content for distribution via one or more distributionchannels according to a defined distribution schedule. As illustrated,various settings for distributing content may be selected and variouscontent combinations may be created. Moreover, various languages may beutilized. In some embodiments, each recipient within the contact list ofa content distributor may be tagged with a language tag. The contentdistributor may then select a content item or combinations of contentitems and mass distribute it to all or a subset of the recipients withinthe contact list. The V2 system may distribute the content item(s) inthe language indicated in each recipient's language tag, ifcorresponding content is available for the tagged language.

FIG. 10 illustrates one embodiment of a GUI 1000 for selecting contentfrom a library of content for distribution via one or more distributionchannels according to a defined distribution schedule.

FIG. 11 illustrates one embodiment of a GUI 1100 for editing contentdistributor profiles and for authorizing and enabling one or moredistribution channels, including social media, SMS, and emaildistribution channels.

FIG. 12 illustrates one embodiment of a GUI 1200 for creating manualposts with one or more content items from a library of content fordistribution via one or more distribution channels.

FIG. 13 illustrates one embodiment of a GUI 1300 for navigating throughthe content items within the library of content items for distributionvia the one or more distribution channels (shown under the “share”column as icons).

FIG. 14 illustrates one embodiment of a GUI 1400 showing that acustomized distributor content item has been distributed along with ashortened V2 link configured to facilitate bi-directional tracking andmulti-user attribution.

FIG. 15 illustrates one embodiment of a GUI 1500 for viewing adistribution history. The history may include a record of the contentshared, the recipients, the distribution channels used, and the dates.In some embodiments, the V2 system may provide warning or notices if acontent distributor attempts to distribute a particular content item orcombination of content items that was previously distributed to the samerecipient(s) within a certain timeframe.

FIG. 16 illustrates one embodiment of a GUI 1600 for authorizing andenabling one or more distribution channels, including social media, SMS,and email distribution channels.

FIG. 17 illustrates one embodiment of a GUI 1700 for allowing adistributor to create customized distributor content items, illustratedas social drip items, using one or more content items from a library ofcontent items. As illustrated, the library of content and distributionschedules may include various blast campaigns, social drip items, socialdrip categories, and other options. A social blast campaign may comprisethe distribution of one or more content items and V2 links to one ormore recipients according to a distribution schedule. The distributionschedule may be complex or as simple as “distribute now.” Asillustrated, the V2 system may be multi-lingual and allow forcross-border distributions.

FIG. 18 illustrates one embodiment of a GUI 1800 for viewing and editinga customized distributor content item that is made up of multiplecontent items from a library of content items. As illustrated, thecustomized distributor content item may simply be a combination oflibrary content items and/or may include personalized content providedby the content distributor.

FIG. 19 illustrates one embodiment of a GUI 1900 for reporting andreviewing the effectiveness of social blast campaigns where contentitems and traceable links have been shared by one or more contentdistributors with a large number of recipients via one or moredistribution channels.

FIG. 20 illustrates one embodiment of a GUI 2000 for linking externalcontent using bi-directionally traceable/trackable links for conversionattribution to the correct content distributor.

FIG. 21 illustrates one embodiment of a GUI 2100 for creatingbi-directionally traceable links for various content types fordistribution via an SMS distribution channel. As illustrated, a contentdistributor may identify recipients, write a message, add links, selectcontent from drop-down menus, schedule a delivery time, etc. As inprevious embodiments, the content items may be distributed via a V2 linkand/or in combination with a V2 link to provide bi-directional trackingand proper attribution for conversion actions resulting from the SMSblast campaign.

FIG. 22 illustrates one embodiment of a GUI 2200 for viewing and/orediting the queued distribution of customized distributor content itemsvia a variety of distribution channels.

FIG. 23 illustrates one embodiment of a GUI 2300 for viewing and editinga customized distributor content item based on original distributorcontent and content items selected from the library of content items. Asillustrated, short and long descriptions may be provided and the V2system may select which will be used for a particular distributionchannel.

FIG. 24 illustrates one embodiment of a GUI 2400 for blasting aparticular content item or combination of content items via one or moredistribution channels.

FIG. 25 illustrates one embodiment of a GUI 2500 for scheduling thedistribution of one or more customized distributor content items withassociated bi-directionally traceable links (i.e., V2 links) to aplurality of recipients via one or more distribution channels.

FIG. 26 illustrates one embodiment of a GUI 2600 for viewing and editinga customized distributor content item based on original distributorcontent and content items from the library of content items, includinglinks to external content using bi-directionally traceable links.

FIG. 27 illustrates one embodiment of a GUI 2700 for sending an emailand an attached customized distributor content item with a shortened URLlink that is bi-directionally traceable. As in previous embodiments, theV2 system may allow for mass distribution in a personalized manner andwith unique V2 links for each sender-recipient combination.

FIG. 28 illustrates one embodiment of a GUI 2800 in which the V2 linkscomprise QR codes instead of shortened URLs.

This disclosure has been made with reference to various exemplaryembodiments, including the best mode. However, those skilled in the artwill recognize that changes and modifications may be made to theexemplary embodiments without departing from the scope of the presentdisclosure. While the principles of this disclosure have been shown invarious embodiments, many modifications of structure, arrangements,proportions, elements, materials, and components may be adapted for aspecific environment and/or operating requirements without departingfrom the principles and scope of this disclosure. These and otherchanges or modifications are intended to be included within the scope ofthe present disclosure.

This disclosure is to be regarded in an illustrative rather than arestrictive sense, and all such modifications are intended to beincluded within the scope thereof. Likewise, benefits, other advantages,and solutions to problems have been described above with regard tovarious embodiments. However, benefits, advantages, solutions toproblems, and any element(s) that may cause any benefit, advantage, orsolution to occur or become more pronounced are not to be construed as acritical, required, or essential feature or element. The scope of thepresent invention should, therefore, be determined by the followingclaims:

1-40. (canceled)
 41. A method for facilitating digital communication andconversion attribution: providing a first content distributor of aplurality of content distributors with access to a plurality of contentitems from an electronic library of content items via a communicationsnetwork; receiving, via an electronic device, a selection by the firstcontent distributor of at least two of the plurality of content items toform a first customized distributor content item for distribution toeach of a first plurality of individual recipients; creating, via aprocessor, a first plurality of electronically selectable unique links,wherein each of the first plurality of unique links is associated with:(a) the first content distributor, (b) the first customized distributorcontent item, and (c) one of the first plurality of individualrecipients, such that each of the first plurality of individualrecipients is associated with at least one of the first plurality ofunique links; causing the first customized distributor content item andan associated unique link to be distributed via at least onedistribution channel to the first plurality of recipients; providing asecond content distributor of the plurality of content distributors withaccess to the plurality of content items from the electronic library ofcontent items; receiving a second selection by the second contentdistributor of at least two of the plurality of content items to form asecond customized distributor content item for distribution to each of asecond plurality of individual recipients; creating a second pluralityof selectable unique links, wherein each of the second plurality ofunique links is associated with: (a) the second content distributor, (b)the second customized distributor content item, and (c) one of thesecond plurality of individual recipients, such that each of the secondplurality of individual recipients is associated with at least one ofthe second plurality of unique links; causing the second customizeddistributor content item and an associated unique link to be distributedvia the at least one distribution channel to the second plurality ofrecipients; determining that a first selector of one of the unique linksfrom the first plurality of unique links has performed a firstconversion action; attributing the conversion action to the firstcontent distributor; determining that a second selector of one of theunique links from the second plurality of unique links has performed asecond conversion action; and attributing the second conversion actionto the second content distributor.
 42. The method of claim 41, whereineach of the plurality of content distributors comprises at least one ofa salesperson, a realtor, a broker, a product distributor, and a directsales product distributor.
 43. The method of claim 41, wherein aconversion action comprises one of the actions selected from the groupof actions consisting of: selecting a unique link, completing an order,providing personal information, making a purchase, requesting additionalinformation, engaging with a third party, and joining a mailing list.44. The method of claim 41, wherein identifying each of the first andsecond content distributors comprises the use of one or more of ausername, a password, a login credential, an IP address, a MAC address,a biometric identification, and a network session identification. 45.The method of claim 41, wherein each of the plurality of unique linkscomprises one or more of a hyperlink, a shortened Universal ResourceLocator (URL), a hyperlink to download an embedded image, a hyperlink todownload an embedded video, a hyperlink to download an embedded audiofile, and a QR code.
 46. The method of claim 41, wherein each of the atleast one distribution channel is selected from a group of distributionchannels consisting of: a social media network, an email system, an SMSmessaging system, an MMS messaging system, a mobile applicationnotification, and a digital advertisement.
 47. The method of claim 41,wherein the at least one distribution channel is authorized andcontrolled by one of the plurality of content distributors.
 48. Themethod of claim 41, further comprising generating at least one reportcomprising a relationship between one or more of: one or more contentdistributors, a number of recipients that received the distributedcustomized distributor content item, a number of recipients thatselected a unique link, and a number of recipients that performed aconversion action after selecting a unique link.
 49. A non-transitorycomputer-readable medium storing instructions that, when executed by aprocessor, are configured to cause the processor to perform operationsfor facilitating digital communication and conversion attribution, theoperations comprising: identifying one of a plurality of contentdistributors; providing the identified content distributor with accessto a plurality of content items from a library of content items;receiving a first selection by the identified content distributor of atleast two of the plurality of content items to form a customizeddistributor content item; receiving a selection by the identifiedcontent distributor of at least one distribution channel fordistributing the customized distributor content item to each of aplurality of individual recipients; creating a plurality ofelectronically selectable unique links, wherein each of the plurality ofunique links is associated with: (a) the identified content distributorfrom the plurality of content distributors, (b) the customizeddistributor content item selected by the identified content distributor,and (c) one of the plurality of individual recipients; causing thecustomized distributor content item and an associated unique link fromthe plurality of electronically selectable unique links to bedistributed via the at least one distribution channel according to adistribution schedule to the plurality of recipients; determining that aselector of one of the plurality of unique links has performed aconversion action; attributing the conversion action to the identifiedcontent distributor; generating a report based on the number ofconversion actions performed relative to each of the at least oneselected distribution channels and the customized distributor contentitem; and receiving a revised distributor content item in response tothe report, wherein the revised distributor content item includes atleast two of the plurality of content items and is different than thecustomized distributor content item.
 50. The computer-readable medium ofclaim 49, wherein each of the plurality of content distributorscomprises at least one of a salesperson, a realtor, a broker, a productdistributor, and a direct sales product distributor.
 51. Thecomputer-readable medium of claim 49, wherein at least one of thecontent items comprises one of an audio clip, a video clip, a document,a PDF, text, an article, a hyperlink to a webpage, a graphic, a design,a layout, a template, and a form.
 52. The computer-readable medium ofclaim 49, wherein a conversion action comprises one of the actionsselected from the group of actions consisting of: selecting a uniquelink, completing an order, providing personal information, making apurchase, requesting additional information, engaging with a thirdparty, and joining a mailing list.
 53. The computer-readable medium ofclaim 49, wherein identifying one of a plurality of content distributorscomprises identifying a content distributor based on one or more of ausername, a password, a login credential, an IP address, a MAC address,a biometric identification, and a network session identification. 54.The computer-readable medium of claim 49, wherein each of the pluralityof unique links comprises one or more of a hyperlink, a shortenedUniversal Resource Locator (URL), a hyperlink to download an embeddedimage, a hyperlink to download an embedded video, a hyperlink todownload an embedded audio file, and a QR code.
 55. Thecomputer-readable medium of claim 49, wherein each of the at least onedistribution channels is selected from a group of distribution channelsconsisting of: a social media network, an email system, an SMS messagingsystem, an MMS messaging system, a mobile application notification, anda digital advertisement.
 56. The computer-readable medium of claim 49,wherein at least one of the at least one distribution channels isauthorized and controlled by the content distributor.
 57. Thecomputer-readable medium of claim 49, wherein the distribution scheduleis configurable to allow for distribution at one or more of:immediately, at a future time, on a future date, at predeterminedintervals, in response to a specific event, and in response to arequest.
 58. The computer-readable medium of claim 49, wherein receivingthe first selection by the identified content distributor of at leasttwo of the plurality of content items to form the customized distributorcontent item further comprises: receiving at least one non-librarycontent item from the content distributor to form the customizeddistributor content item.
 59. The computer-readable medium of claim 49,wherein generating the report comprises generating an analytics reportof conversion actions relative to a history of distributed contentitems.
 60. The computer-readable medium of claim 49, wherein the reportcomprises at least one of: a number of recipients that received thedistributed customized distributor content item, a number of recipientsthat selected a unique link, and a number of recipients that performed aconversion action after selecting a unique link. 61-71. (canceled)